Children ‘bullied over brands’

From the department of “if we don’t make up any research results soon, we’ll lose our funding”, it turns out that children are being bullied over not having the coolest of stuff. I once read a statistic that said smoking is going down among young people because you no longer need to smoke to be cool, you just have to have an awesome phone. And then I Googled and found said report into mobile phones and smoking which is far more hypothetical than I remembered it, but never mind.